Profile Overview
- Full Name: Paula Mercaș
- Award Title: Iconic Beauty & Fashion Creator
- Category: Beauty & Fashion Excellence
- Profession / Niche: International Model, Entrepreneur, Founder & CEO of MerQueen, Miss Middle East 2025
- Location: United Arab Emirates / United Kingdom / Romania
- Official Instagram: @paula_mercas
The Journey & Success Story
Paula Mercaș is an international fashion icon, author, beauty titleholder, and serial entrepreneur. Crowned Miss Middle East 2025 AE and awarded “Woman of the Year 2026”, Paula has successfully built a multidimensional career spanning high-fashion modeling, real estate investments, and luxury brand building.
At the core of her business footprint is MerQueen, a global luxury brand and philosophy designed to embody female authority, elegance, and independence. Known across digital media as Dr. BEAUTY, Paula seamlessly bridges runway glamour with strategic corporate leadership.
Recognized as the Iconic Beauty & Fashion Creator under the Beauty & Fashion Excellence category at the International Icons Awards by AASVibes, Paula Mercaș serves as an archetype of modern poise and purpose-driven enterprise.
Key Achievements & Milestones
- International Icons Award: Honored as Iconic Beauty & Fashion Creator in Beauty & Fashion Excellence.
- Global Honors: Winner of Miss Middle East 2025 AE and recipient of Woman of the Year 2026.
- Founder & CEO: Founder of MerQueen, a global luxury and empowerment ecosystem.
- Multifaceted Empire: Active model, public figure, author, and investor across real estate and fashion.
What’s Next?
- Explore the all categories: Click here to see our Season 1 Awardees
- Watch the Highlights: Catch the exclusive BOL INDIA News red carpet coverage on YouTube.
- The Event Phenomenon: Dubaidrift Magazine also captured the grand essence and buzz surrounding the celebration itself. View the event coverage here.
- The Exclusive Media Partner: #Mediapoint the most viral media platform of UAE, made the event more memorable and recognized by full coverage of International Icons Awards
- Stay Updated: Follow AAS Vibes and Let’s Socialize Together on social media to be the first to know when nominations open for Season 2!